Straight Goods is a good way to reach discriminating Canadian consumers. Launched in late January 2000, word of this unique daily consumer watchdog and news publication is reaching across Canada, resulting in tens of thousands of site visits every week - and growing.

Demographic information
  The target demographic of Straight Goods is middle-income consumers: families and singles who work hard to make ends meet, scrutinize their spending carefully, and pay attention to the news enough to want useful new sources of it. Many are heavy surfers, well-informed, and affluent enough to have Web access but naturally skeptical and budget-minded. They include:

• Affluent, educated citizens skeptical about official sources
• Homeowners looking for money-saving tips
• Middle-income women in their 30s, 40s and 50s concerned about health matters
• Budget-minded seniors
• Traditional left and centre-left newspaper and Web readers who want to complement their news sources with alternative viewpoints
• Students and youth looking with a skeptical eye at the world of advertising and consumerism.

Advertising policy
  Straight Goods is about Canadians helping themselves and one another to save money; protect their rights, health and community; and untangle official spin. Some companies may offer products or services we don't feel are appropriate to SG. We reserve the right to refuse any advertisers or any ad copy. Accepted ad copy is subject to minor editing to conform to SG editorial style.

Banner Advertising

Banner ads run in prominent positions on popular pages of the site. Advertisers pay on the on the basis of CPM (Cost Per Thousand "page views" or "impressions") .

The CPM for banners rotated through the site is $25 (Cdn).

For special introductory offers or large volume prices contact dave@straightgoods.com.

Banner Specifications
Dimensions:
Standard 200 x 70 pixels
File Size: 12K maximum.

Minimums
The minimum number of impressions is 5,000 per buy.

Payment
Payments may be made in Canadian or US funds. There is a ten percent surcharge on credit card payments. Canadian orders add 7% GST. Ontario orders add 8% provincial sales tax. We are pleased to discuss working with media brokers and agencies. For banners served through third party servers, bill is on the basis our statistics of page views, click-throughs, and so on, since these may vary from third party server statistics.

Reporting
Monthly billing procedures will include hard copy printouts of the month's statistics for each banner.

To place your banner ad:
Contact dave@straightgoods.com.

Classified Advertising

Straight Goods can expose small advertisers to a growing, national on-line audience. Ads are paid for on a monthly basis.

Rates
25 words (phone numbers, e-mail addresses, URL's and postal codes count as words): $30/month
Hotlinks within classifieds: $5/month apiece
Additional words: $5/month for each additional 10 words or less

Payment
Payment may be made by cheque or credit card. A ten percent charge for credit card payments will apply. Canadian orders must include 7% GST. Ontario orders must include 8% provincial sales tax. Please make payment to "Straight Goods News Inc."

To place your classified ad:
Fill in the form below and send it to Straight Goods or contact dave@straightgoods.com.
 

Straight Goods Classified Ad Placement Form